Case 3:BIG Mart case study

Applications went up and turnover rates tanked


Meet our client

Big Mart operates convenience stores across the East Coast under the names Big Mart and Shore Stop, offering gas, food and quality service.
Here's the problem

Big Mart was having problems finding the right people to fill their open hourly positions; the average turnover rate was reaching a new height of 175 percent. The other job boards that Big Mart worked with provided no customer service, only calling when they wanted to renew a contract.

Here's how we fixed it

http://parttimejobsproindia.com introduced a recruiting strategy that included targeted email alerts. We also pre-screened candidates, allowing Big Mart to quickly find the right people for their hourly positions. They also received the same stellar customer service we offer all our clients; we had an answer for all inquiries within 24 hours.

Here's what happened

Turnover decreased by 25%. Pre-screening helped our client increase the number of qualified applicants while eliminating the less qualified. Big Mart saw immediate results from our email campaign; after we sent out targeted email alerts, applications increased for specific locations. They are very satisfied …

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